SOULFUL RAGI BYTES
ON THE GO
CEREAL PACKAGING
Consuming cereals as a task requires apparatus and cant be carried out unless these are available.
Buying in bulk quantities of one cereal does not make sense due to the want for a different flavor each day. Further it is difficult to carry these as bulk packages.
Creating a Packaging that serves a single portion and is available in different flavours.
Making it self sufficient and easy to carry with all the apparatus provided to eat a cereal.
While some consumers stick to one cereal, others like to have variety in their cereals.
The consumers consider having the cereals as a quick, less time consuming meal
For the college going students, cereals is a good quick and easy to prepare breakfast.
To some consumers, cereals is a part of routine, be it breakfast or a mid day snack
